Approaches to Medium-Specific Theorizing in Hayles, Fuller and Manovich

The advent of digital media revived the interest for medium specificity as materiality of a medium in media studies, most influentially discussed until now by Marshall McLuhan. As Katherine Hayles[1] rightfully points out, in the literary criticism environment it was the emergence of an alternative medium for supporting literary work, the electronic medium, which helped to make visible the medium specific assumptions of print and the dependence of the meaning of a literary text on the material apparatus used to produce it.

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